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      <image:title>Blog - Let’s share your message with the world!</image:title>
      <image:caption>I want to know all about how your business is making the world a better place, and how I can help you to achieve your goals through effective brand messaging. Let’s get to know each other!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - An Honest Review of the Copy Posse Launch Pad Season 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The NUMBER 1 Way Purpose-Driven Brands are Sabotaging Their Own Messaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The NUMBER 1 Way Purpose-Driven Brands are Sabotaging Their Own Messaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Is AI Generated Copy EVER Compatible With Ethical Marketing?!</image:title>
      <image:caption>Is human-made copy right for your business? Let’s schedule a call to talk through your copywriting dreams!</image:caption>
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      <image:title>Blog - Is AI Generated Copy EVER Compatible With Ethical Marketing?! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Give Feedback to a Copywriter: The Ultimate Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Give Feedback to a Copywriter: The Ultimate Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Give Feedback to a Copywriter: The Ultimate Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 16 Features of an Impactful ‘About’ Page</image:title>
      <image:caption>Telling the story of your business? If you are a one-person show, always use ‘I’ instead of ‘we’. ‘We’ doesn’t make your business sound better or more important. Be proud of who you are and what you’re accomplishing! A genuine display of authenticity will connect readers to your brand, converting them from internet nomads into loyal patrons.</image:caption>
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      <image:title>Blog - 16 Features of an Impactful ‘About’ Page</image:title>
      <image:caption>Site visitors are of course interested in you, but they are really more interested in what you can do for them. How does your story impact your customers? How do your company values affect real-world people? Writing an ‘About’ page is all about seeing your brand from your dream customer’s perspective.</image:caption>
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      <image:title>Blog - 16 Features of an Impactful ‘About’ Page</image:title>
      <image:caption>Nosto’s customer content report revealed that a whopping 86% of consumers say that authenticity is important to them. An ‘About’ page is the perfect way to get real with your site visitors.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Tongue-Tied to Crazily Loquacious: The Chemistry Call - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-02-23</lastmod>
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      <image:title>Blog - Ethical Copywriting: Why Copywriters are A Lot Like Toothbrushes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ethical Copywriting: Why Copywriters are A Lot Like Toothbrushes - Actions Speak Louder Than Words As much as I would love to write a 10,000 word essay on ethics and the written word, I fear quoting Percy Bysshe Shelley again may send you to sleep. It’s time for me to walk the walk, not just talk the talk. I’ve taken The Ethical Move pledge for transparent, responsible, and honest marketing. Learn more about The Ethical Move and join me in my commitment. When working on your project, I will be using the resources provided by The Ethical Move to help us to create something truthful, inclusive, and clear. I will be utilising their Tactics List to ensure that your project is informative, and not manipulative.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-03-14</lastmod>
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      <image:title>Freelance B2C Copywriter for Ethical Businesses and Brands - I’ve taken the pledge for transparent, responsible, and honest marketing</image:title>
      <image:caption>I put the person before the sale  I communicate inclusively, truthfully, and clearly  I take responsibility for my part in changing the marketplace Learn more about The Ethical Move and join me in my commitment.</image:caption>
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