Making the world a more joyful place,
one word at a time
ā life-changing copywriting for your purpose-driven brand
As trusted by š
Up all night wondering how to strengthen your brand messaging?
Me tooā¦
You love what you do. Youāre passionate about your businessās mission. Nothing gets you more excited than celebrating another success for your brand.
But, youāre feeling out of your depth.
It started with a simple question, āhow can I get more people to notice and engage with my business?ā
You quickly realised that the words your brand uses to communicate are just as important as the visuals - welcome to the world of āØcopywritingāØ
Youāve watched all the YouTube videos. Youāve taken note of all the copywriting formulas. You might have even bought a guide or twoā¦
Your to-do list is swamped enough! Learning a whole new skill will cost you time and money.
No more wasting your energy on methods that donāt work.
No one else can do what you do! You are motivated, ambitious, and have so many incredible ideasā¦
I want to empower you to do what youāre passionate about!
Leave the copywriting to me, because youāve got to get back to the work that matters to you most.
When you work with me, I guarantee three thingsā¦
Collaboration
Copywriting is a deeply collaborative process. Your input and opinion is highly important to me! I love building a warm rapport with you where we can come together to create something special š
Encouragement
My favourite thing about being a Copywriter is that I get to be a cheerleader for you and your business. I want to find out what makes you unique and use this to write true-to-your-business copy that connects you with your ideal customer š§āš¤āš§
Authenticity
Some of my Copywriting colleagues are masters of manipulation, preying on āpain pointsā to make a saleā¦ thatās just not my style. I use my skills to write ethical copy that delights, inspires, informs, and enriches both the reader and your business š¤©
A Copywriter who understands youā¦
My number one priority when writing copy for your business is to get to the heart of who you are, and who your dream customer is.
When you work with me, youāll notice that my process involves a lot of interview-style questions - some may seem relevant, some might seem completely out of left field!
But, the magic really happens when I mix all of your answers together to create copy that looks, sounds, feels, (even SMELLS) like you.
Seriously, youāll question whether you in fact wrote it yourself š
Thereās nothing better than seeing you delighted with your shiny new copy!
āWorking with Abigail was an amazing experience. As a first-time client of a copywriter, I was impressed by her professionalism and her clear, step-by-step process. Abigail truly understood the voice and personality of my brand, and brought it to life in a way that exceeded my expectations. I'm definitely going to be recommending her services to my clients!ā
ā Andrea Botha, Breathe Create Design
From blank page, to final copyā¦
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Step One
Through our 1-to-1 online call, weāll get down in the details of your business and discuss your copy-goalsā¦
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Step Two
Iāll send a proposal outlining exactly what you want and how I can help, straight into your inboxā¦
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Step Three
Time to get writing! After regular updates and opportunities to offer feedbackā¦ your shiny new copy will be ready to publish!
Producing beautifully crafted copy for purpose-driven brands
Thatās right, Iām on a mission to help businesses that want to change the world for the better, do exactly that, all through the power of the written word.
Because copywriting, when it comes down to it, is all about persuading people to take action.
And Iām fed up with the most damaging brands doing a really good job at convincing people to engage with exploitative products and offerings.
After completing āThe Copy Posse Launch Pad S4ā copywriting training programme in April 2023, my skills are sharper than ever.
Today, I use the high-converting copywriting techniques and principles that I honed during my training, to help purpose-driven businesses connect with their dream customers.
How? Through warm, authentic, and story-driven copy!
Empathetic copy is the key to connecting with your dream customers
Your brand must achieve empathetic brand messaging in order to encourage people to make real, impactful, world-shaking change.
Empathetic copy is ethical copy. And no, I donāt mean āempathisingā with your customerās āpain pointsā by twisting the metaphorical knifeā¦ š
I mean real empathy.
You seeā¦ this is the number 1 way purpose-driven brands are sabotaging their own messaging.
āAbigail was quick, communicative, and created an amazing end product!ā
ā Taylor Brady, Taylor Made Digital Design
Iāve taken the pledge for transparent, responsible, and honest marketing
š I put the person before the sale
š I communicate inclusively, truthfully, and clearly
š I take responsibility for my part in changing the marketplace
Learn more about The Ethical Move and join me in my commitment.
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